I’m self-admittedly too big of a fan of motivational Youtube videos. Every morning on my way to class or work I listen to an assortment of speakers – Les Brown, Eric Thomas, Tony Robbins – who touch on a variety of self-development techniques. I’ve always been interested in public speaking, and enjoy the way these people articulate ideas. I make it a mission every day to improve myself in some area, whether that be socially, intellectually, or physically. I harken back to sophomore year when my roommate Dan, one of the most motivational figures in my life, mentioned his disdain towards complacency. It was somewhere around that point that I started making an explicit effort every day to improve myself in some measurable area, and so it became that these videos started playing a measurably minor, albeit consistent and rather important part of my life.
One of the themes intertwined between all of these videos focuses on reaching your full potential, and how an integral component of being able to do that is through surrounding yourself with “only quality people”, or as Les Brown calls it, OQP.
When I started watching these videos, though, I was making a critical mistake: I was visualizing myself and my friends, or people, as two separate entities. I fell into the trap of vanity, of convincing myself that I am a self-sustainable and self-capable human being who can, when necessary, rely on the abilities of myself to get where I want to be in life.
In hindsight, this mistake was dangerous, and incredibly, incredibly stupid. Without realizing it, this form of thinking affected the way I built my social circle. It gave me leeway that I didn’t really have. It instilled within me a false sense of confidence that I can surround myself with any kind of people, regardless of their absolute values, and not be affected by them. This mindset was wrong.
One of the concepts I learned in one of my marketing classes is that for a brand, Positioning = Differentiation + Relevance + Credibility.
How you position yourself in life is everything. If you want to be a doctor, you go to medical school to learn the necessary material to position yourself as an educated candidate for a hospital.
Hopefully by the end of the medical school you learned more than your classmates, and therefore, are a better doctor than them. That’s differentiation.
Hopefully the skills you learned are useful in today’s society and your entire wealth of knowledge isn’t based on curing lupus. That’s relevancy.
The truth of the matter is that you are a brand, and you have to position yourself successfully if you want to be successful in life. You have complete control over how willing you are to differentiate yourself from your peers, and how relevant you are within society. Credibility, though, is where “only quality people” get involved.
One of the speakers I listen to, Eric Thomas, says the following: “if you hang out with gang bangers, drug dealers, and bums, you become them. If you were actually better than them, you wouldn’t be fuckin’ around with them.”
A little harsh, I agree. But it’s true. Your friends affect your credibility, and therefore, your positioning in life. Plenty of college sport’s stars have fallen in drafts because scouting reports site that they hang out with a bad crowd – i.e. Johnny Football. If your friends are negative and constantly complaining, chances are you are a negative person who also complains. If your friends are doing drugs, chances are you’re doing drugs. It’s nearly unavoidable, according to Kurt Lewin, who created the formula, Behavior is a function of the individual and the environment. Your friends are your environment, and therefore alter your behavior.
I encourage you to take a look at your friends, at your environment, and see how these elements are affecting your behavior. Another one of my favorite speakers said: “Do you really expect your life and career to be any different from messing with the same things and people and situations. You are the reason you’re not winning. You keep messing with negative, evil, and dysfunctional people and expect positive results.” I seek people that already have the positive results I want to achieve.
MIT did a study, and the study indicated that you earn within $2,000 of your five closest friends. The average household income in America is $50,233. While I don’t believe money dictates happiness nor one’s quality of life, I believe it does a good job of quantifying these more abstract concepts. Really rich people hang out with other really rich people. Kevin Hart and Leonardo DiCaprio don’t wait in line in Allston on a Friday night and try to get into a frat party. Elon Musk isn’t walking around Germantown, Philadelphia in the middle of the night spray painting public property. Leonardo DiCaprio and Kevin Hart are hanging out with Rihanna and Chris Rock. Elon Musk is probably having a nice night with Peter Thiel. Leonardo DiCaprio, Kevin Hart, Peter Thiel – they can be anywhere in the world, hanging out with anyone they choose. They choose to hang out with successful people. You are what you do, and more importantly, you are who you hang out with.
I think it’s also important to note: When I say surround yourself, “quality” people, I do not mean surround yourself with the smartest, wealthiest, most connected people. I mean surround yourself with people that enhance the quality of your life, encourage you to “run faster, reach further”, and take a genuine interest in your well being.
Before writing this I took a close look at everyone I would consider a true friend. I reached two conclusions:
1. All my friends are smarter than me.
2. All my friends disagree with me a lot.
My friends influence my behavior in a way that makes me strive to become smarter. They also don’t create an echo chamber that continually encourages negative behavior. If I’m screwing up a lot, they tell me. If I’m succeeding, they challenge me to succeed more. If I come to them with ideas they question the legitimacy of those ideas, forcing me to think critically.
The question, then, becomes: why don’t people practice this? Why do great people let themselves get anchored down by negative people.
My best guess is that when you start putting stock into your friendships, you need to hold those people accountable, which is difficult and at times even uncomfortable. Once you start articulating to your friends that you are investing in their success and that they help build your credibility, continuing that friendship becomes a more substantial decision. It’s easy to hang around with losers. Being a loser and staying on the bottom or in the middle of pack takes absolutely no effort. If you surround yourself with people who are happy with being on the bottom or in the middle, that is where you are going to end up. When you implement standards, though, that your friends have to meet in terms of quality, you have to hold them accountable.
Unfortunately, though, it is difficult to change people’s behavior. So when your friends don’t meet these standards, instead of changing them, you have to make the decision of continuing that friendship or not.
My close friends help enhance the Robert Bethell brand. When employers look at who I surround myself, I am confident that they will be impressed. When I go out for the night I don’t need to worry about my friends embarrassing me in any way, shape, or form, or causing a scene. My credibility as a person is enhanced because of my friends, and I’d like to think the relationship is reciprocal.
(Without sounding egotistical) Becoming restrictive regarding who I become friends with has been one of the greatest things I’ve ever done. It sounds cheesy and silly but everyday I wake up and remind myself that I have value, that I can find new ways to enhance that value, and that I can share that value with people who recognize it and take it seriously.
Part of the reason I love the Great Gatsby so much is that it’s as much a story about personal branding as it is anything else. Gatsby, for all his tragic flaws, without exception strived for a better life. He was relentless in his pursuit for realizing the dreams he had as a boy, and built the ultimate brand name. In life you are either moving forward or backward. Moving forward to the green light is what fuels me every day, and I truly could not do it without the people I consider close friends.
I urge you to look critically at your friendships, and question whether you practice “OQP”. I assure you: your personal brand will have a lot more equity if it is built on the foundation of quality friendships.